You've probably heard the old saying "the customer is always right".
Today, it’s common for customers that interact with your company to share their experience. If a satisfied customer is a walking advertisement of positivity, an unsatisfied customer can be a real issue on multiple fronts.
Customer complaints are a fact of life in the social media world we live in today. This is why you need to also monitor your vendor's complaints as a critical part of third party risk management.
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Why customer complaints matter
Reasons why you should care about vendor complaints